The marketing track will highlight how marketing strategies, consumer engagement, and business models can be aligned with the Sustainable Development Goals (SDGs). Marketing has the power to shape consumer behavior, create awareness about sustainability, and drive demand for ethical, inclusive, and environmentally responsible products and services. This track invites contributions from scholars and practitioners to discuss innovative approaches to sustainable marketing, the role of digital platforms, and the integration of social responsibility and circular economy principles into marketing practices.
1 Sustainable marketing strategies
2 Marketing for inclusive growth and poverty alleviation
3 Green marketing and consumer behavior towards eco-friendly and circular products
4 Role of branding in advancing sustainability commitments and circular economy messaging
5 Digital marketing for social impact,SDG awareness and circular economy promotion
6 Ethical consumerism and responsible advertising practices
7 Marketing innovations for circular economy,zero-waste initiatives, and product life extension
8 Social media’s role in shaping sustainability and circular economy narratives
9 Rural and bottom-of-the-pyramid marketing for development
10 Measuring and reporting marketing’s contribution to SDGs and circular economy outcomes
If your abstract has been accepted and the registration fee for ICETMP-2026 has been paid, you are invited to submit the full paper. Please adhere to the following guidelines for the submission:
Once your full paper is prepared according to the above instructions, please proceed to submit it through the provided link. Submit your Full paper Here.