“ One Day Trip to Statue of Humanity on 23rd February 2025 for conference participants (Costs on Sharing Basis)”
  • Phone
    +91 8122268465
  • Apply For
    Academic Partner
  • Mail to
    icetmp@iferp.in

Who Can Join

Research Scholars
Technology Experts
Students & Alumini’s
Editorial Board Members of Journals
Government Officials
Industry Professionals

Sessions & Tracks

Marketing is a term that covers a whole gamut of activities aiming to make customers aware of the range of products and services and persuade them to buy the same. With changing technology, the marketing practices have changed. The marketing approach that combines online and offline interaction between companies and customers is the managerial agenda of marketing thought which increases targeting and personalization capabilities. This creates opportunities for the emergence of new business models, but on the other hand, creates new challenges in terms of alignment with buyer personas. Nowadays the stress of organizations is on marketing strategies that are customer-orientated rather product oriented because a customer is more informed and demanding. The company anticipates customers' needs upstream of the purchasing process and creates a permanent connection through a multi-channel marketing strategy. The track on marketing aims to discuss these challenges and issues.

Indicative topics

1 Advertising & Marketing Communication

2 Marketing Innovations and Analytics

3 Marketing in Emerging Countries

4 Digital & Social Media Marketing

5 Product & Brand Management

6 Services and Relationship Marketing

7 Transformative Consumer Research

8 Emerging Issues in Marketing

9 Retail Marketing

10 E-commerce and Shopping Experience

11 Contemporary Topics- Tourism and Hospitality Marketing , Marketing in Metaverse

Author Guidelines

Guidelines for Abstract Submission:

  • Language: Abstracts must be written in English.
  • Length: Limited to one paragraph with 200-250 words.
  • Format: Submit in MS Word (.doc or .docx) document format.
  • Content: Abstracts should provide an informative summary of the original work. Include a brief biography with your abstract, following the example provided in the template.
  • Formatting: Center-align the Title, Author's Names, and Affiliations. Underline the presenting author's name.
  • Submission: Please submit your abstract through the designated submission portal.
  • Acknowledgment: Upon abstract submission, you will receive an acknowledgment email within three working days.

Evaluation Process

Guidelines for Full Paper Submission

If your abstract has been accepted and the registration fee for ICETMP-2025 has been paid, you are invited to submit the full paper. Please adhere to the following guidelines for the submission:

  • Total number of pages: 6-8 in double-column format
  • Language: English (checked for grammar and language errors)
  • Tables, figures, and images should be properly named and of high quality.
  • Keywords should be written in lowercase letters (except for names/scientific names) and separated by commas.
  • Affiliation names, including the country, must be provided.
  • Each paper should be structured into the following sections:
  • Background, Motivation, and Objective
  • Statement of Contribution/Methods
  • Results, Discussions, and Conclusions

Once your full paper is prepared according to the above instructions, please proceed to submit it through the provided link. Submit your Full paper Here.

Session Lists

To be a Presenter please submit your Research Abstract
To be a Listener, Please register